The function and responsibilities of a chief marketing officer, or CMO, might be hard to pin down. These professionals are in command of running the marketing department and liaising with marketing project managers, yes, however what are the other CMO responsibilities which might be vital to understanding the function?
Put merely, the chief marketing officer of a company has the primary responsibility of driving income by rising sales via marketing activities. The CMO in most corporations will report directly to the CEO and is typically part of executive-level management. The chief marketing officer will liaise with different firm executives to determine company-wide goals. They will additionally assist marketing directors and managers create a marketing strategy that achieves these profit, product, and progress goals by means of a range of marketing capabilities and activities.
The CMO manages and oversees all marketing activities all through the company. The CMO needs to have a broad understanding of name development, sales administration, product, distribution administration, and buyer service. The CMO will have input into brand marketing, pricing, advertising, market research, marketing communications, project administration, and public relations.
Chief marketing officers typically wear quite just a few totally different hats. They must have a particular set of skills or traits to lead the corporate’s brand administration and marketing activities in a way that ends in growth. These are a few of an important responsibilities of a CMO:
Growth driver: The core of what a CMO does is drive growth. This is the first responsibility of a CMO. One of many tricky facets of being a CMO is that some marketing activities will be unpredictable, especially in the digital and social media age, so making strategic selections that drive progress is a particularly necessary responsibility.
Marketing expert: While the CMO doesn’t usually get their arms soiled with the granular tasks of the marketing workforce, they still have to be an expert in all things marketing. The CMO is in the end chargeable for all of the activities carried out by the marketing department, so they need to have a deep understanding of the marketing functions at their disposal.
Buyer champion: The CMO can be answerable for serving because the buyer champion in chief, ensuring that every one marketing activities serve to create model loyalty and make sure the consumer expertise is enjoyable and successful.
Chief storyteller: Finally, in addition to business-targeted responsibilities, the CMO is liable for leading the inventive side of the company. The CMO needs to be able to nurture the creativity of the marketing department, spurring progressive marketing ideas that will help attract and retain more customers and lead back to increased sales growth.