The position and responsibilities of a chief marketing officer, or CMO, will be hard to pin down. These professionals are in command of running the marketing department and liaising with marketing project managers, sure, however what are the opposite CMO responsibilities which might be necessary to understanding the position?
Put simply, the chief marketing officer of a company has the first responsibility of driving revenue by growing sales through marketing activities. The CMO in most corporations will report directly to the CEO and is typically part of executive-level management. The chief marketing officer will liaise with other company executives to establish firm-wide goals. They will additionally assist marketing directors and managers create a marketing strategy that achieves those profit, product, and progress goals by means of a range of marketing features and activities.
The CMO manages and oversees all marketing activities all through the company. The CMO needs to have a broad understanding of name development, sales management, product, distribution management, and buyer service. The CMO will have input into model marketing, pricing, advertising, market research, marketing communications, project management, and public relations.
Chief marketing officers typically wear quite a couple of different hats. They should have a particular set of skills or traits to lead the corporate’s brand administration and marketing activities in a way that results in growth. These are a few of the most important responsibilities of a CMO:
Growth driver: The core of what a CMO does is drive growth. This is the primary responsibility of a CMO. One of many tricky features of being a CMO is that some marketing activities might be unpredictable, particularly within the digital and social media age, so making strategic decisions that drive progress is a particularly important responsibility.
Marketing expert: While the CMO doesn’t normally get their fingers dirty with the granular tasks of the marketing workforce, they still need to be an skilled in all things marketing. The CMO is ultimately responsible for the entire activities carried out by the marketing department, so they should have a deep understanding of the marketing functions at their disposal.
Buyer champion: The CMO is also accountable for serving as the customer champion in chief, ensuring that each one marketing activities serve to create model loyalty and make sure the consumer expertise is enjoyable and successful.
Chief storyteller: Finally, in addition to enterprise-targeted responsibilities, the CMO is responsible for leading the creative side of the company. The CMO must be able to nurture the creativity of the marketing department, spurring progressive marketing ideas that will help attract and retain more clients and lead back to elevated sales growth.