The function and responsibilities of a chief marketing officer, or CMO, could be hard to pin down. These professionals are answerable for running the marketing department and liaising with marketing project managers, sure, but what are the opposite CMO responsibilities which might be necessary to understanding the role?
Put merely, the chief marketing officer of an organization has the primary responsibility of driving revenue by growing sales by way of marketing activities. The CMO in most firms will report directly to the CEO and is typically part of executive-level management. The chief marketing officer will liaise with different firm executives to ascertain company-wide goals. They will also assist marketing directors and managers create a marketing strategy that achieves those profit, product, and growth goals by a range of marketing features and activities.
The CMO manages and oversees all marketing activities throughout the company. The CMO needs to have a broad understanding of brand name development, sales administration, product, distribution management, and buyer service. The CMO will have input into brand marketing, pricing, advertising, market research, marketing communications, project management, and public relations.
Chief marketing officers typically wear quite just a few completely different hats. They will need to have a particular set of skills or traits to lead the company’s brand management and marketing activities in a way that results in growth. These are just a few of an important responsibilities of a CMO:
Growth driver: The core of what a CMO does is drive growth. This is the primary responsibility of a CMO. One of many tricky facets of being a CMO is that some marketing activities will be unpredictable, especially within the digital and social media age, so making strategic selections that drive progress is a particularly essential responsibility.
Marketing expert: While the CMO doesn’t often get their arms soiled with the granular tasks of the marketing crew, they still need to be an knowledgeable in all things marketing. The CMO is ultimately liable for all of the activities carried out by the marketing department, so they need to have a deep understanding of the marketing functions at their disposal.
Customer champion: The CMO can be accountable for serving as the buyer champion in chief, ensuring that every one marketing activities serve to create model loyalty and make sure the user expertise is enjoyable and successful.
Chief storyteller: Finally, in addition to enterprise-focused responsibilities, the CMO is liable for leading the inventive side of the company. The CMO should be able to nurture the creativity of the marketing department, spurring modern marketing ideas that will assist attract and retain more clients and lead back to increased sales growth.